Thursday, June 07, 2012

Bravo to Disney!

Have you heard the news?!  Disney is taking a stand against junk food by eliminating all advertising on it's various media outlets and in it's theme parks by 2015 (delayed due to current ad contracts already in place).  This is HUGE. They are also looking at improving the health value of the food offerings within their theme parks.  Disney is a highly successful brand and they're setting a new standard. Here's to hoping many follow. 

Now the question is, will they follow a fresh, natural approach or will they go with a highly sponsored, well advertised 'healthy' processed food approach?  This is the bee in my bonnet that continues to permeate our culture.  Packaged foods with 'blue' labels claiming to be healthy, being low in fat while high in salt or claiming to be low in sodium but high in fat.  Never mind the processed ingredients in these products.  It's been interesting to watch the development of the packaged "healthy" foods market.  And it will be interesting to see what direction Disney heads.  Remember - shortest distance between Mother Nature's hands to your mouth is always best!

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